Webinar: Systematic Innovation Using TRIZ


February 2, 2023
Time: 13:00-14:00 CET (20:00 CST; 7:00 EST)

Ask any audience if innovation is cool, and everyone will raise their hands. Innovations shape our future, and innovators are our heroes and often idols, as they enable us to achieve the unachievable.

Innovation requires creativity, and there is a long-held belief that creative talent is a natural gift that only a few of us are endowed with. Whether this perception is true or false, creative thinking can be taught, and many thousands have dramatically increased their ingenuity potential by learning methods of Systematic Innovation. These methods are based on TRIZ which is a key practice behind the growth of such market leaders as Samsung, Hyundai, Intel, GE, Siemens, and many others.

During this webinar, Dr. Oleg Feygenson, TRIZ Master, Principal Engineer at Samsung Electronics and President of the International TRIZ Official Association, will introduce some basic concepts of TRIZ and explain how it can be used for rapidly creating breakthrough solutions. The important role of TRIZ in the development of critical thinking and creativity skills will be discussed as well.

Additional details and a brief history of TRIZ can be found on the website of the International TRIZ Official Association http://www.matriz-official.net/index.php/about/16-what-is-triz 

A recording will be available for those who can't attend the live session.





Dr. Oleg Feygenson was elected as President of the International TRIZ Official Association (MATRIZ Official) in September 2022.

Since 2014, Dr. Feygenson is Principal Engineer at Manufacturing Core Technology Team, Global Technology Research of Samsung Electronics.

Prior to Samsung Electronics, Dr. Feygenson worked for GEN3 Partners, the world’s largest TRIZ consultancy. As Senior Principal and Chief Researcher there, he managed dozens of successful innovation projects for world-class companies such as General Electric, Doosan Infracore, Unilever, Owens-Illinois, and many others.


Video of the webinar is available at MATRIZ Official YouTube channel: