Webinar: "TRIZ and the Development of Creative Imagination. Creativity as a Skill"


April 4, 2023
Time: 15:00-16:00 CET (09:00-10:00 EST)

Innovation is a complex process that requires multiple ingredients to succeed. This includes intrinsic talent, subject matter expertise, broad technical knowledge, motivation, analytical thinking, skills in TRIZ-based methods for systematic innovation, and creative imagination. Creative imagination is the ability to create something new through inventive thinking, which is a combination of logical and intuitive thinking.

Logical thinking, based on perceived rules, algorithms, judgments, and deductive inferences, is well-studied and forms the basis of many innovation tools, including those in TRIZ. However, intuitive thinking and imagination were commonly overlooked in the past. TRIZ aims to substitute pure creation with a kind of craft, using tools that allow inventors to reformulate problems and build a portrait of the ideal solution.

Intuitive thinking and creative imagination play three essential roles in the invention creation process. Firstly, imagination helps overcome gaps in logic and switch from a general hint suggested by logical tools to specific ideas for solutions. Secondly, imagination enables inventors to overcome psychological inertia barriers and understand what is important in the initial situation. Lastly, imagination helps inventors not to be afraid of non-trivial and unconventional solutions.

TRIZ replaces non-reliable sub-conscious mechanisms of intuition with tools that help inventors generate specific solutions. Imagination complements logical thinking and is essential in the invention creation process. As Genrikh Altshuller, the founder of TRIZ, used to say, "imagination for an inventor is like a courage for a soldier." Understanding the roles of creative imagination in innovation is vital to create successful and innovative solutions.

Join us for this informative webinar and learn how to apply the tools of logical and creative thinking to your innovation process.


Simon Litvin small

Dr. Simon Litvin is one of the world's foremost experts on innovation methodology, including TRIZ, Value Engineering, Six Sigma, etc. He has more than 40 years of experience developing, teaching, and implementing innovative methods. Dr. Litvin is one of the architects of advanced TRIZ methodology - GEN TRIZ. Dr. Litvin is the main author of modern Function Analysis, Trimming, Feature Transfer, Cause-Effect Chain Analysis, Function-Oriented Search, and Main Parameters of Value Discovery.

Dr. Litvin is the founder and President of GEN TRIZ, LLC the biggest TRIZ-based company in the world. Dr. Litvin led numerous international consulting projects for Fortune 500 companies such as Alcoa, British American Tobacco, Clorox, Colgate-Palmolive, General Electric, Intel, Kimberly-Clark, Mars, Novartis, Pepsi, Owens-Illinois, P&G, Siemens, Tyco, and Unilever.

Dr. Litvin has over 110 publications to his credit, including 7 books and more than 30 patents. Dr. Litvin is a Vice President of International TRIZ Association (MATRIZ Official) and Chairman of TRIZ Master Certification Council. He is also a member of Altshuller Institute for TRIZ Studies, USA and European TRIZ Association (ETRIA).


Video recording of webinar is available: